Sarah Nelson
Three three-letter acronyms that can actually drive tighter go-to-market alignment
In the land of over-used acronyms, here are a few worth investing in ICP Ideal Customer Profile (ICP) is a critical definition to discuss...
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Sarah Nelson
Apr 18, 20224 min
Lead scoring: friend or folly?
5 common pitfalls to avoid to save you from lead scoring heartbreak. Deciding whether, when, or how to implement lead scoring can be...
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