Services
Go-to-Market Research
Gain a deeper understanding of your target audience, their challenges, why they buy (or don't buy) your product, and other key insights to help set your marketing and sales development teams up for success.
Demand Generation
From analysis of your current channel performance and mix, to uncovering new lead generation opportunities, to campaign strategy recommendations– this is the fun part! Let's optimize your channels for long-term, qualified lead delivery.
Account-Based Experience
Revenue is the name of the game, so it’s critical that Marketing, Sales, Customer Success, and Operations are aligned on everything from target list criteria, to tiering strategy, to resource and budget investment based on potential revenue per tier.
Sales Enablement
Let's ensure your sales team has what's needed to efficiently follow up on marketing leads. Your sales development team is inundated with leads from a variety of sources, so implementing some operational best practices goes a long way in improving lead follow-up time.
About the founder
Sarah Nelson has 15+ years of experience owning Demand Generation and Revenue Marketing, and is driven by learning her clients’ business quickly to help them over-achieve their project goals. She started her career as a sales rep for a Saas MarTech company and went on to build and manage revenue-centric marketing organizations at leading technology companies including Constant Contact, Cisco Meraki, Tray.io, Yesware, and Flexport. This experience defined her mission as a consultant: to generate strategic revenue growth for startups and established Saas technology companies.
Demand Generation is Sarah’s true passion. She helps teams work across Marketing, Sales, Customer Success, and Operations to build more efficient revenue funnels. She is passionate about working with companies that are:
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Early to late stage start-ups in need of marketing leadership or strategies to implement as the team grows
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Established tech companies in need of short term, project-based support to achieve aggressive goals faster
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In MarTech, Sales Tech, or in industries including, but not limited to: Retail, Restaurants, Hospitality, Healthcare, Manufacturing, and Logistics
Sarah is based in San Francisco, CA and Boston, MA. When she’s not working, Sarah enjoys hiking with friends and her rescue dog, Sofia; experimenting in the kitchen; spending time at the beach; and getting out on the water.
We're located in San Francisco & Boston
